sports viewership data

Studies by North American intelligence company Morning Consult have shown that approximately 53% of Gen Zers identified as sports fans, as opposed to 69% of millennials, and 63% of all adults. Sports. show that Woods is clearly a big driver of interest. The price of enjoying a live game has often been cited as one of the primary reasons why some fans choose not to go. As a result, in 2020, almost 5 (4.8) million people tuned in to watch the annual Virtual Grand National horse race. confirm that this is one of the most popular forms of competition out there. All orders are processed in US Dollars only. So, lets take a look at some relevant stats and facts so we can get a sense of what sports viewership worldwide looks like. With all major US sporting events in 2020 postponed and/or canceled due to the COVID-19 pandemic, the NFL took the risk of doing the entire event via video conferencing and it paid off big time. Full trend for top-ranking sports For each of the following,. To use individual functions (e.g., mark statistics as favourites, set Results are specific to the Fluent audience and not reflective of the general U.S. population. The 2019 Golf Masters Sunday was the most-watched morning golf presentation in history, 9. Live Sunday night Major League Baseball on ESPN saw an increase in average viewership numbers by 33% in the first two weeks of the 2021 season, going up to 1.58 million viewers from the 1.19 million recorded during the full 2020 season. Unsurprisingly, younger generations are more likely to catch up with sporting events on social media (39% of 18 to 24 vs 16% of 55 and over), online (47% vs 22%) or via mobile app (28% vs 11%). bringing in 150 million viewers in Europe alone in 2021, World Series in baseball (14.35 million viewers), reach an amazing 465 million viewers by the end of the year, seeing the lowest TV audience in history at just 8.3 million viewers, Ohio State and Michigan and it had almost 16 million viewers, as many as 45.33% of Brits bet on sports occasionally. Extended stream stats . The Euro 2020 Final brought in a peak audience of 31 million viewers on BBC and ITV. Popularity among millennials can be somewhat explained by the fact that they grew up during the explosion of online content. However, popularity for the latter has soared in recent years, with an estimated 1.2 million people in the US dropping their traditional TV services in Q2 2020. A survey conducted by PwC found that 82% of people kept their traditional subscriptions purely to watch live sporting events, and they would have cancelled had these not been available. In general, would you describe yourself as a sports fan, or not? While all segments of the US population are represented, the below are our most prevalent demographic skews: On average, 150,000 175,000 consumers respond daily. The previous best morning for a golf telecast was also a historic Tiger Woods victory when he won the 2000 Open Championship and completed the. Learn how to use the CliftonStrengths assessment and strengths-based development to accomplish your goals. Enquire Before Buying Create a culture that ensures employees are involved, enthusiastic and highly productive in their work and workplace. 12% of the 18 to 34 and the 45-64 age bracket each, 15% of 35 to 44-year-olds and 8% of 65+. (Roadtrips) (Statista) (MansionBet) (ICC Cricket). However, it has proved more challenging for some sports than others. Over 150 million in the US watched live sports once a month in 2019. For more insights on key trends impacting sports viewership, download a free report sample. Nowadays, many younger viewers are more interested in streaming games online, with many watching multiple games at once. 1. At no point will consumers personal information will ever be disclosed. data than referenced in the text. [RANDOM ORDER], Trend when sports asked in rotation with other sports. Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. They had both the most-watched and second most-watched games of the 2019 season, averaging almost 30 million viewers per game, as confirmed by sports viewership ratings. Data has been collected from U.S. adults on a daily or weekly basis, dependent upon topic, since March 10, 2020. 1998 FIFA World Cup (3.4 billion) 6. List aggregation and channel comparison . CNBC Can be shared by unlimited users within one corporate location e.g. . Are you interested in testing our corporate solutions? There is more money than ever tied into media rights, with TV networks frequently paying millions to secure rights to some of the worlds most popular leagues. The average TV viewership of a regular season game in the NBA stood at 1.34 million viewers in the 2020/21 season, down by 17% from the previous year. This week we asked our audience which sports they watch, and how they typically access their favorite sports programming. Compared to other age groups, Gen Zers are most likely to seek out cable or streaming subscriptions if they cannot watch games in person. 6. This year's Super Bowl game highlighted this in clear figures. If the football season is canceled, 21% of male sports fans plan to cancel their cable TV packages, compared to 17% of female sports fans. Discusses how the landscape of viewing sports has changed forever with the technology boom, allowing viewers to watch live sports from almost anywhere. In, Activate. Sports viewership statistics show that soccer is the most watched professional sports and, unsurprisingly, it also draws the most viewers of any other sport. A detailed look at the sports viewership value chain, and how different areas of the sector generates revenue and business. Report Code: GDSPO-TR-S005. Other experts believe the fall is due to the concentration of star power in the West Coast versus the East Coast. The National Collegiate Athletic Association (NCAA) made 827 million dollars in revenue in the year 2020 from television broadcast payments and licensing rights. It should be noted that numbers from Sky Sport do not include streaming services or people-watching in public spaces, so the English Premier League viewership figures might be even higher. The NFL generates $4.52 billion from broadcasting rights, more than any other league in the industry. Football/soccer (35%), swimming (30% . Having used several other market research companies, I find that GlobalData manages to provide that difficult-to-get market data that others cant, as well as very diverse and complete consumer surveys. Some additional basketball datasets include data on previous . whether sports fans would cancel their existing cable TV subscription in the event that the 2020 2021 football season is canceled. The accessibility with which many can access different events now is a stark contrast to before the turn of the century, where some games just werent televised. Sports are back on the schedule, traditional broadcasters are including more coverage of events, including eSports, and betting is becoming integrated with the viewing experience. Drawing in more than 100 million viewers in the US, the Super Bowl LIV was the most-watched sports event of the year. Financial growth, media rights, shifting audience demographics, watching from home vs game attendance, ticket prices, watching from home vs game attendance, and commercial interest are a part of the industry trends impacting sports viewership. Top 7 Legal Betting Sites [Bet With no 21 Richest Boxers in the World [Are You 37+ Sports Betting Stats [Rise of the Billion NFL teams recruit players from college leagues. NFL viewership has been low, dating all the way back to the 2016 season. The majority of this money, or just under 80%, goes to local televisions, while the rest is divided among online sites, network TV, radio and outdoor advertising. and the largest percentage of those people are middle-aged, upper-income white men. The continuing development of virtual reality tech has seen sports teams utilize it to capture the attention of fans. Social media networks have become an integral part of sports viewership, with many fans often posting comments and messages while watching their favorite teams play. Compared to other generations, Gen Zers are most likely to stream sports content. 27% of sports fans are more likely to purchase a cable TV package or streaming subscription if they cannot watch games in person, while another 16% would consider doing so. The NBA ($3.12 billion) is third, while Spanish La Liga ($2.27 billion) and MLB ($1.65 billion) round off the top five. Studies by North American intelligence company Morning Consult have shown that approximately 53% of Gen Zers identified as sports fans, as opposed to 69% of millennials, and 63% of all adults. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers. ], 41+ Sports Viewership Statistics [Stay Tuned For More]. A world record for the highest concurrent viewership of a live stream of all time. Over the three days of the 2020 NFL Draft, all telecasts reached more than 55 million total viewers across Nielsen-measured channels, up +16% vs. 2019. Corporate solution including all features. Americans' average rating of 25 U.S. industries and sectors is down from a year ago, but the rank order is similar. GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. 2008 Summer Olympics (3.51 billion) 4. "Number of viewers of sports video in the United States in 2021, by league (in millions)." The sports viewership value chain is made up of sporting events. As soon as this statistic is updated, you will immediately be notified via e-mail. Based on soccer viewership statistics, an average of 1.9 million people in the UK watched Premier League matches live on Sky Sports during the 2019/20 season. As a Premium user you get access to background information and details about the release of this statistic. We also explore the ways in which the lack of sports programming is impacting consumers overall media viewing habits, andwhether sports fans would cancel their existing cable TV subscription in the event that the 2020 2021 football season is canceled. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.. Projected to reach an amazing 465 million viewers by the end of the year, eSports viewing numbers have skyrocketed lately. In fact, in every market, watching sports on TV is more popular than streaming, including: In 2019, Amazon bought exclusive broadcasting rights for 20 EPL matches, showing the Boxing Day fixtures on an online streaming channel for the first time in history. This game outdid both the England vs Denmark semi-finals match and England vs Ukraine, which recorded average audiences of 23.86 million and 20.9 million, respectively. The tournament was matched more in India than any other country. is here! +1 202.715.3030, For each of the following, please say whether you are a fan of that sport or not. The Worlds game in 2020 peaked at over 3.8 million concurrent viewers. The 2019 MLB averaged 28.5 million prime-time viewers, 8. This website uses cookies to improve your experience. 73% of sports fans in the UK want to watch sports on OTT platforms. US women's soccer viewership broke records by as much as 300% in 2020. Sports viewership industry analysis also covers: Timeline Sports Viewership Industry Analysis For more sports viewership market forecast insights, download a free report sample liability for the information given being complete or correct. Golf Digest Formula One's UK viewership for live racing and highlights surpassed 13.63 million during the first three races of the 2020 season, owing primarily to a 25 per cent year-on-year increase in viewers for the Austrian Grand Prix on 5th July. a regional office, Can be shared globally by unlimited users within the purchasing corporation e.g. these insights can help marketers and media owners navigate the shift to OTT content consumption and advanced TV ad targeting. Results are specific to the Fluent audience and not reflective of the general U.S. population. For years, sporting events were exclusively tied to cable subscriptions, and OTT (over-the-top) platforms werent even a part of the conversation. 2. If I could choose just one thing I'm passionate about in life, then it has to be sports. The global media sports rights market will continue to grow as it did before COVID-19, eclipsing $60bn by 2024, although some of the deals being struck may end up being with different broadcasters. 22 live channels. According to Australia sports viewership statistics, 4.2 million individuals in Australia tuned into each AFL game for a total of 75.7 million people throughout the course of the 2020 home and away season. Sports docs tend to be viewed on an occasional basis, but there is a subset of viewers who watch frequently. September 10, 2020 at 1:56 pm ET. meanwhile point to a shift to eSports, which is hardly surprising given the current global climate. The USA17% stream sports, while 53% watch sports on television. On that note, the number of eSports enthusiasts, i.e. We'll assume you're ok with this, but you can opt-out if you wish. * Less than 0.5%; ^ Asked on Gallup Daily tracking survey; (vol. Only a small percentage of people watch sports on the television at least once a day, a trend found across all age groups, i.e. Newly released data shows the Brooklyn Nets have the most racially diverse fan base of any major U.S. sports team. The market is expected to increase at a CAGR of more than 30% between 2020 and 2024. across its Facebook, YouTube, Twitter, and Instagram channels. Stats on. Business Intelligence & Marketing Manager, SAL Heavy Lift, Market Analyst & Management, Liebherr-Werk, Marketing Intelligence Manager, Portugal Foods, GlobalData Plc 2022 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. In fact, the league experienced a, in 2017 amid the Colin Kaepernick controversy. Boston Those figures in the US will no doubt increase as consumers are provided with more options to stream content without a traditional cable subscription. Four in 10 Americans intend to watch at least a fair amount of the Winter Olympics, a lower percentage than for past Winter Games. Fields marked with an asterisk (*) are required. Ensuring that sports are where fans are. So, it'll certainly be interesting to see if that figure increases as the competition gets closer to the final. The 2020 NFL Draft drew a record 15.6 million viewers on the first day (Source: CNBC) The number of TV sports viewers dropped across all sports in 2020. As younger generations become interested in sport, viewing patterns have begun to shift somewhat. In 2019, MLB had an average of 28.5 million prime time viewers. Stay up-to-date on latest sports media news, TV ratings and schedule information at Sports Media Watch, an industry authority since 2006. . For decades, viewers have been the ones inadvertently driving up investments in sports, with brands and companies realizing that there was money to be made on something as widespread and popular as sports. However, popularity for the latter has soared in recent years. The number of fans who watched more than five hours of football games on the telly remained the same before and after the coronavirus pandemic11%. The NFL is followed by the English Premier League, raking in an impressive $3.83 billion from broadcasting rights. For years, sporting events were exclusively tied to cable subscriptions, and OTT (over-the- top) platforms were not even a part of the conversation. Teams within these organizations have a variety of ways of generating revenue, through the sale of tickets to match-going fans, sponsorship and media rights deals, and online content/esports as examples. This statistic is not included in your account. "Number of Viewers of Sports Video in The United States in 2021, by League (in Millions). 39% of fans are watching sports content via streaming services, with YouTube TV leading the way (16%). 1996, 2000, 2004 Summer Olympics (3.5 billion) 5. Many traditionalists will maintain that going to a stadium to watch a game live is an unmatched experience, with an atmosphere that cannot be replicated. An average of 4.7 billion people worldwide watch the Premier League every year. NFL Ratings Page Catch up on all of last season's NFL ratings, from Week 1 through the Rams' Super Bowl win. The first day wasnt the only record-breaker, with the second-day logging 8.2 million viewers a 40% increase in viewership from 2019 and the third day seeing 4.2 million viewers a 32% year-on-year increase. A look at the potential future of sports viewership, and the direction that the sports media rights market is trending towards. The 2019 World Series was one of the lowest-rated and least-watched games in World Series history. The West Coast versus the East Coast of enjoying a live stream of time. In streaming games online, with a high degree of personalised services, which benefits everyday use are more in... 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