Fresca was initially introduced in test markets across the U.S. as early as 1964. Your access to this page has been blocked. Address: The next scene introduces Deep to Carol, an associate of Eagle who also offers Deep a can of Fresca, again the camera hanging on the can for a suspiciously large amount of time. [1], National newspaper introduction advertising, New York City marketing launch and blizzard. Characterizing Fresca not as a soda, per se, but flavored soda water, represents a subtle but nonetheless significant change from Fresca's penultimate iteration as a sparkling "flavored soda with other natural flavors." Sadly for all later Fresca-loving Presidents of the U.S., the button was removed at the tail end of Johnson's second term. Another fantastic collection of Classic Car commercials, Including some Sexy ads for Dodge and other stuff. A combination lock is useful for your school locker, gym locker, bike, or anything else that you'd like to keep safely stowed. Season 2 of The Boys starts releasing on Amazon Prime Video on September 4th. The Lopez record "Trini Lopez Sings His Greatest Hits" featured three songs from Lopez' repertoire as well as his version of McFarland's "The Blizzard Song". The Oamaru Rowing Club will take on the Royal New Zealand Navy in a race for the Oamaru Challenge Cup tomorrow. One reason for the ongoing controversy is that while diet soda adds no sugar, calories, or carbs to one's diet, it does offer a generous helping of manufactured artificial sweeteners made from various chemicals that can be disconcertingly difficult to pronounce. The first was TaB, which made its debut in 1963 with an eye toward attracting the "beautiful" people (via Wall Street Journal) or at least the calorie-conscious. 1967 Coke Baseball All Stars Lot of 12 Bottle Caps Fresca Sprite King Size, 1967 Coke Fresca Sprite KANSAS CITY ATHLETICS Bottle Cap Complete Set Jim Hunter, 1967 FRESCA Coke Bottle Caps MINNESOTA TWINS Complete Set Killebrew Kaat Oliva, 1967-68 Fresca (coke) Caps-- (lot of 8)-- Willie Mays/ Ernie Banks/ Hank Aaron+, 1967 FRESCA Coke 22 different M.L All-Stars Bottle Caps Santo Perry Torre Maz, 1967 FRESCA Coke BOSTON RED SOX Dennis Bennett R14 Bottle Cap VERY SCARCE, 1967-68 Fresca Cap Willie Mays ( All Stars)-- much tougher than Coke cap--- ex, MLB 1967-1968 Fresca Baseball Bottle Cap-Rusty Staub, Houston Astros, 1967 FRESCA Coke BOSTON RED SOX George Smith R13 Bottle Cap VERY SCARCE, 1967 FRESCA Coke HANK AARON Atlanta Braves N.L. And you might also get help in the But whatever his motivation, the fact remains that thanks to Johnson's diligent record-keeping, it is now public knowledge that our 36th president possessed a serious Fresca jones. And yes, there was a blizzard that day, but that worked right into Coca-Cola's plans! See how our company and system employees make this possible every day and learn more about our areas of focus in sustainability. 1981 Aluminum . Fresca is a grapefruit -flavored citrus soft drink created by The Coca-Cola Company. Shop Wayfair for all the best 20" - 25" Fresca Bathroom Vanities. Sponsored. Amazon Prime's hit series, "The Boys," features a strangely compelling sub-sub-plot involving Fresca, and fans of the show spend a remarkable amount of time trying to figure out exactly what it might mean (via Men's Health). "Browsing with Brenda." Dietary Needs. The Miller record "Mitch Miller Singin' Up A Blizzard", featured a sleeve printed with the slogan "Hey gang, sing up a blizzard with us! Fresca was the second low-calorie product launched by The Coca-Cola Company; TaB made its debut in 1963. When Fresca walked the runway, so to speak, at the Four Seasons Restaurant in 1967, its packagingwas intended to invoke the "blizzard of flavors" that Coca-Cola marketing gurus had chosen as the soft drink's tag line (via Coca-Cola). Explore our Purpose & Vision, History and more. We aim to improve people's lives, from our employees to those who touch our business to the many communities we call home. The song is very typical 60's-a-Go-Go and quite fun to listen to. Create and promote branded videos, host live events and webinars, and more. In any event, Fresca does not offer a sugar-sweetened version. The Coca-Cola Company described the original Fresca soft drink formula as "a citrus-based, sugar free product - a soft drink, a low-calorie beverage, a mixer, all in one" and said the Fresca name was picked because "it (the word) is "short, memorable and distinctive". June 14, 2016 By Bob D'Angelo. Car & Truck Safety & Security Accessories, 1967 Coke Fresca CHICAGO CUBS & WHITE SOX Bottle Cap Complete Sets Ernie Banks. Youll see once you see the whole season, we keep that joke rolling all season long. The new instalment continues the story of Billy Butcher and the Boys as their conflict with the Seven and Vought International cranks up a few more notches. Apart from the ever-so-slightly misleading wording on its current trade dress, Fresca has undergone a number of extreme makeovers over the years. Its even weirder when Red-billed seagulls inhabiting the centre of Oamaru have once again drawn the ire of the public and the council is being called upon to A dedicated Oamaru photographer settled in for the long haul last week to capture the total lunar eclipse, or blood moon. And since Fresca was launching in February, perhaps the marketing team thought that associating Fresca with a winter weather conditionwas almost like sending a subliminal message (via Business Insider). The woman who started the Oamaru Victorian Heritage Celebrations Ashley Smyth, after a stint as acting bureau chief and editor, says goodbye to the Oamaru Mail again. Whats strange about the scene, however, is how long and purposeful the shot of the Fresca can is. What could go wrong? The Boys season 2 began streaming on Amazon Prime Video on September 4th, 2020 with new episodes releasing weekly on Fridays. [17], The "Blizzard" campaign included a major market, full color pre-print newspaper advertising program reported to have cost "over a million dollars" which launched in the spring of 1967. Due to a planned power outage on Friday, 1/14, between 8am-1pm PST, some services may be impacted. Kristian St. Clair, 1966 Fresca commercial featuring appearance by Gary McFarland. Season 2 of The Boys arrived on Amazon Prime on September 4th but why do the new episodes have such a fascination with the drink, Fresca? Our purpose is to refresh the world and make a difference. The race is a Time at Mail less of a job, more of a pleasure, Its been a privilege writing your stories, Call for council to sort out gull problem, Dedicated vigil results in composition of lunar eclipse, Mix of young, older rowers taking on Navy. 1967 Coke Bottle Caps Brought Cool Drinks, Hot Fun. These days it's NutraSweet-brand aspartame and acesulfame potassium. When Fresca was first introduced in test markets, Coca-Cola decided to take a novel approach to winning over new consumers. F. William Free orchestrated an elaborate formal marketing debut on February 7, 1967, held at the Four Seasons Restaurant in New York city's Seagram's building. So, really, what more do you need to know? Buy It Now +$4.50 shipping. But does it really hit the sweet spot somewhere between soda and flavored sparkling water? If you go strictly by the Fresca U.S. website, those flavors, which are "enjoyed primarily by 'discerning adults' in countries around the world," are currently Original Citrus, Black Cherry Citrus, Peach Citrus, and Blackberry Citrus (via Fresca). e circuit batteries review. Have something to tell us about this article? I think he is somewhat underappreciated. He really had a neat sound back in the day! A bottle of soda cost a mere 29 cents in 1967, but for a kid with a limited budget that was a lot of coin. Fresca is a grapefruit-flavored citrus soft drink created by The Coca-Cola Company. If you were there then Facebook. In 2005, Coca-Cola gave Fresca a more contemporary look, Fresca's first makeover since 1995. . Phone: $15.00. Another fantastic collection of Classic Car commercials, Including some Sexy ads for Dodge and other stuff. The ad copy used 25 adjectives to describe Fresca's "blizzard taste". State of Readiness. We were laughing because we were thinking about like, Okay, what does Eagle the Archer serve him to drink? If you any have tips or corrections, please send them our way. The "Blizzard Theme" is still available on vinyl today (via Amazon). 25" Features Product Style Hardware Finish Number of Drawers Special Offers Fresca Commercial Use Special Events Shop Sustainably.
, [url=https://www.setlist.fm/setlist/edwin-starr/1967/mickeys-hideaway-east-lansing-mi-13f991fd.html][img]https://www.setlist.fm/widgets/setlist-image-v1?id=13f991fd[/img][/url] And I dont know who said it, but someone was like, Fresca! [10] A single entry on one Coca-Cola website erroneously refers to a 1958 introduction of Fresca in the United States. [23], David Plotz, former editor of online magazine Slate and founder and CEO of the local-news podcast network, City Cast is said to be "a hard-core addict of the citrus-flavored soft drink" Fresca. When Sophie Webb climbed into her car about 1400km north of here back in February, with two bags of clothes and her two dogs, An aspiring Oamaru cartoonist has begun working on a super project. They were replaced with saccharin and in turn, they were replaced by NutraSweet-brand aspartame. Fresca packaging has been redesigned several times, although advertising continues to emphasize sophistication. Fresca has also appeared in HBO's "Silicon Valley," according to Product Placement, and Tom Selleck name-checked Fresca in a 2017 piece he wrote for the Hollywood Reporter in tribute to his co-star on "Magnum P.I., John Hillerman. J.J. Barnes Mickey's Hideaway, East Lansing, MI - Oct 7, 1967 Oct 07 1967; Last updated: 2 Jan 2023, 05:42 Etc/UTC. The first was "Blizzard Kickoff", aimed at supporting the local introduction of Fresca by regional bottlers, the second was "Fresca and Sherbert" which explained how to use Fresca and other food ingredients for snacks and drinks. President Lyndon Baines Johnson may have felt he had a lot to prove in the Oval Office as he took the place of the fallen President John F. Kennedy in 1963. One of the key plot points of season 1 was the Deeps expulsion from the Seven after a nefarious sexual act with Annie (Starlight), upon her joining the Seven, came to light. Originally a bottled sugar-free diet soda, sugar sweetened versions were introduced in some markets. 3 results. You already know Fresca has lots of flavor but zero sugar, carbs, and gluten. Currently, Fresca has been rebranded as "Fresca Sparkling Soda Water", reformulated in four flavors Grapefruit Citrus, Black Cherry Citrus, Peach Citrus and Blackberry Citrus and described as "The original no sugar, no calorie sparkling beverage". By March 1967, Merrill Lynch, Pierce, Fenner & Smith Inc. forecast increasing profits for Coca-Cola, saying "we believe Fresca may be the nation's number three soft drink by the end of the year". Search the history of over 778 billion With its grapefruit-inspired cold citrus flavor, the unifying tag line for Fresca centered around a blizzard of taste.Cool, crisp, frosty and refreshing. Turn it 90 degrees in either direction. Fresca launched on February 7, 1967 at a lavish and very-high end party in New York City the details of which we'll get to in a minute. SHARE. Fresca is a rarity in Coca-Cola's beverage portfolio as PepsiCo does not offer an equivalent product. According to The Boys showrunner, the Fresca soda is there as a running joke but well have to wait to see episodes 4-8 to determine whether theres anything more sinister at play with the drink or if the Church of the Collective cult are just huge Fresca fans. Host virtual town halls, onboard and train employees, collaborate efficiently. Coca-Cola, indeed, launched a sugar-sweetened soda called "Citra" in 1998, but Citra was positioned not as a sugar-sweetened alternative to Fresca but as a caffeine-free citrus soda alternative to Mountain Dew only with less audacious bubbles, according to South Carolina's Herald-Journal, which made sure to clarify that this particular Citra was not to be confused with Coca-Cola'sotherCitra soda, which it had acquired along with the rest of the assets that once belonged to the Indian company, Parle Bisleri, which is a lemon-lime-flavored soda not marketed by Coca-Cola in the U.S. Fresca is and always has been, strictly speaking, a sugar-free soda. Lucido 36" Single Energia Modern Bathroom Vanity Set with Mirror. Create and promote branded videos, host live events and webinars, and more. Some say that sugar-sweetened Fresca was unique to Latin America until 1997 or 1998 (depending on whom you're talking to), which is when Fresca allegedly "responded to requests for this product from immigrant communities" by introducing sugar-sweetened Fresca (via Pipi Wiki). [35] The marketing described it as a "sparkling flavored soda", meant to compete with other sparkling beverage products such as La Croix and Izze. ( 15) Free shipping. It is right up until the very, very end of the show, we had Church of the Collective members drinking Fresca.. The Latin American-inspired, noncarbonated beverage is made with real fruit juices and natural flavors, delivering a bold . What do they drink?. Capture a web page as it appears now for use as a trusted citation in the future. FRESCA. Rather than depicting a blizzard, the packaging merely "whispered" snow with one single, elegant snowflake. By - May 26, 2022. When purchased online. The frosty taste of Fresca. They drink Fresca! And we just started laughing, because for some reason, it seems like the drink of cult members, which I think is going to be their new advertising slogan next year: The Drink of Cult Members. Catch up on the latest Coca-Cola news from around the globe - from exciting brand innovation to the latest sustainability projects. [13], Fresca was originally sold in 10 ounce bottles designed by the industrial design firm Hodgman-Bourke of New York, New York. In most, if not all, cases, each makeover was intended to bring the Fresca brand closer to what the powers that be thought its targeted demographic should be. 4.9 out of 5 stars with 613 ratings. The 2 pics show the front and back covers of the record sleeve. 1970 Straight steel, pull top. The Boys Season 2 Official Trailer | Amazon Prime Video, /static/uploads/2020/08/619281_t_1596610919.jpg. On May 14, 2020, not only Kayla Hodge farewells the Oamaru Mail. [34] Later, "Sparkling" was dropped and the original flavor was renamed Original Citrus. But by the late 1970s, Fresca had begun to modernize its look. . Fresca Commercial 1967, Write The Electron Configuration For The Following Ion P3 , Hell Is Where The Home Is Ending Explained, The 72 Angels Of The Name: Calling On The 72 Angels Of God Pdf, Mai Accents Review, Kitchen Kings Roblox Id, Lia Williams Husband, Ryan Moore Changes Caddie, Jose Gonzalez Wrestler, How To Sell Bloxbux Items In Bloxburg, It's a blizzard!" Car Commericals 1966-1970. 59 Thames Street, Just like everything else, Fresca is not above becoming the topic of misinformation and fake news. Build a site and generate income from purchases, subscriptions, and courses. In 1997, The Coca-Cola Company responded to requests for this product from immigrant communities by launching it throughout the US as Citra. Deep has hit rock bottom in season 2 and after we see him drinking alone in a bar and getting agitated, he is arrested by police after a mental breakdown sees him yelling at children at a waterpark. This was a success but is instead sold as the Citrus flavor in Coca-Cola's Fanta line in areas with large Hispanic populations. Starting in 1982, Coca-Cola replaced the saccharin with aspartame, and while Tab drinkers balked (despite the warning labels the FDA now required for products containing saccharin), Fresca drinkers kept right on (via TheConversation). And the company hired Mitch Miller and his band to record the Blizzard Theme for the national rollout. All-Stars Bottle Cap #21, Rare Vintage 1967 John Stephenson Mets Baseball Fresca Soda Bottle Cap V26, 1967 Coca-Cola Fresca Bottle Cap Joe Morgan Astros, Lot of 9 1967 Fresca Soda Caps - All New York Yankees, All Different, 1967-68 Fresca (coke) Caps-- (lot of 8)-- Yaz/ Al Kaline/ Harmon Killebrew/ +, 1967 FRESCA Coke HARMON KILLEBREW Minnesota Twins M.L. Ah, the perks of being an actual U.S. President versus one who came straight out of the imagination of Aaron Sorkin. Fresca was made available in South Africa during the early 1990s with a series of colorful ads featuring British-Nigerian actor Hakeem Kae-Kazim with the slogan "Nothing tastes like Fresca". Diet soda is as popular as it is controversial, according toHealthline. When Fresca first came out, it was marketed as both a beverage that could stand on its own and as a mixer for alcoholic beverages. The Four Seasons bar staff even created 10 cocktails printed into a guidebook the public could order to try at home. The brand refresh was supported by "the most extensive sampling program ever conducted for a soft drink product". Free was photographed holding a bottle of Fresca in the middle of the snow storm. We believe working at The Coca-Cola Company is an opportunity to build a meaningful career while helping us make a real difference on a global scale. Architecture buffs may know the restaurant's interior space because of its own architectural significance. That Fresca joke does not stop. 110. Apparently, other consumers were equally dubious because at some point between then and now Fresca found itself compelled to rebrand itself fully as a flavored "soda water.". With a marquee location, top-notch band and world-class entertainment lined up for the evening, all the stars were apparently aligning. And that could only mean New York. The Fresca fans among us offer a resounding "no." We pick up the Deeps story in season 2 but his reappearance in the series also coincides with a suspiciously large amount of Fresca soda. Fresca is also featured in the episode of "The Simpsons" entitled "A Fish Called Selma," in which one character, Troy, suggests he loves another as much as he loves Fresca (via IMDb). Now, that might have made a bit more sense if Fresca hadn't been launched in the dead of winter. If you are using a VPN, try disabling it. It's a blizzard!" Then, check what number you're at, add 5 to that number, and write it down. No, no, hes in this cult, and they dont drink alcohol. As the Chicago Sun-Times so astutely put it,"the popular diet soda vanished along with toilet paper," and as of July 30, 2020, it had not yet returned to store shelves. Men's Health, whose spirit superhero must be Captain Obvious, is going with the theory this is a reference to the Jonestown cult, whose leader, Jim Jones, accomplished the mass suicide of 900 of his followers by offering them cyanide-laced Kool-Aid (actually a Kool-Aid knock-off, but still, this is where the saying "to drink the Kool-Aid" comes from). If you continue to be blocked, please send an email to secruxurity@sizetedistrict.cVmwom with: https://www.sportscollectorsdaily.com/1967-coca-cola-caps-brought-cool-drinks-hot-fun/, Universitas Pembangunan Nasional Veteran Jakarta, Mozilla/5.0 (Windows NT 6.3; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/103.0.0.0 Safari/537.36, A summary of what you were doing and why you need access to this site. (505) 431 - 5992; man jumps off cruise ship after fight with wife The sleeve had a flap with a die-cut hole and was hung from a bottle in six and eight-pack bottle cartons of Fresca. [7], In 1967 Larrie L. Isenring, general manager of the Coca-Cola Bottling Company of Madison (Wisconsin) said the "newly introduced Fresca and pre-brewed coffee were the company's fastest growing products". The brand has refreshed both its formulation and look-and-feel over the years. Edwin Starr Dungeon Club, Nottingham - Mar 4, 1967 Mar 04 1967; Funny thing about Fresca: although it was created for the express purpose of leveraging the flavor of grapefruit, over the years, Coca-Cola has introduced a number of new flavors that have nothing whatsoever to do with grapefruit, except insofar as the word "citrus" is tacked on to every single flavor's name (e.g., Black CherryCitrusandPeachCitrus). Fast-forwarding to 2005, Coca-Cola decided Fresca could afford to amp up its image as a soft drink for sophisticates and came up with packaging that it felt matched that vibe (via Deseret News). Originally a bottled sugar-free diet soda, sugar sweetened versions were introduced in some markets. Had President Josiah Bartlet of the popular NBC series, "The West Wing" wanted to get his hands on a Fresca as in "right now," the way President LBJ did, apparentlyit seems he would have been out of luck because the fictional White House of the NBC series did not stock Fresca. The soda was said to be "cool, crisp, frosty and refreshing". In 1969, the company applied for a trademark for "Fresca" as a trade name for "soft drinks and syrups and concentrates for making same". And once more in episode 2, Eagle can be seen placing a whole two six-packs of Fresca onto the apartments kitchen table. Opened in 1959 in the architecturally acclaimed Seagrams building, the space was designed by Ludwig Mies van der Rohe and Philip Johnson. And it's not incidental; as Men's Health pointed out, the camera focuses on the can tip the viewer off to this. Extruded steel, pull top. The blizzard theme continued to dominate throughout the 1960s, even as Fresca was forced to change its artificial sweetener profile and cop to having two calories despite having no sugar. Picture quality varies from excellent to abysmal. 1967 FRESCA Coke LOS ANGELES DODGERS Lou Johnson Bottle Cap F8 (not L8) RARE Opens in a new window or tab. So in 1964, Fresca rolled out to test markets. After all, you do happen to be reading this, and why would you want to know the untold truth of Fresca if you didn't want to have more reasons to love it? $40.00. As it turned out, the marketing team behind Fresca's launch deserved big-time props because Fresca's big launch party in New York City coincided with one of winter 1967's biggest snowstorms. Potato chips industry in Denmark, Norway and Sweden started with the direct influence of the United States of America.Some of the first manufacturers in this region started producing chips after trips to the United States. It just seemed like something they drink, and so we just started putting it in more and more. When "Fresca was ready for the big time," Coca-Cola writes on its webpage devoted to Fresca's origin story, only one venue seemed to represent the brand's new beverage properly, and that was New York City. It was an offer they couldn't refuse, apparently. The company also applied for a trademark for "Fresca" in 1962 as a "Non-alcoholic Maltless Soft Drinks and the Syrups for Preparing Soft Drinks". (advertisement). Twitter. The cocktail is a mixture of Fresca and tequila. "Here. With a quick sense of timing and a bit of cheekiness, Bill Free, the head of the Marschalk Agency, which handled Fresca for Coca-Cola, took out an ad in The New York Times apologizing for the blizzard that the Fresca introduction had caused in the Big Apple. Sort by. Or looking at it from a different perspective, perhaps it made perfect sense because if you take a look at a glass of Fresca, you can see that it does kind of, at least abstractly, resemble a well-contained snowstorm. "We realized we're sitting on a potential goldmine," said Ryan Hughes, associate brand manager for Sprite and Citrus Brands at Coca-Cola. FRESCA. The caffeine-free drink with a distinctly light citrus taste is offered in several flavor varieties, including peach and black cherry. Use this setlist for your event review and get all updates automatically! Well, there you have it. The marketing campaign included a theme song "The Blizzard Song", written by Gary McFarland which was recorded by Mitch Miller and Trini Lopez. In the 1970s, Fresca was sweetened with saccharin. Speaking of offers that can't be refused, Fresca was, at least once, name-dropped in HBO's "The Sopranos" (via the New York Times). What do an epic blizzard and six ice-skating bottles of Fresca have in common? Same advertisement in Traverse City (MI) Record-Eagle and Ludington (MI) Daily News, both 30 November 1965. During that episode, fictionalAssociate White House Counsel, Ainsely Hayes (played by Emily Procter), who was known for her sweet tooth, her annoyingly fast metabolism, and her penchant for Fresca (notwithstanding said fast metabolism, via The West WingFandom)tried unsuccessfully to obtain a can of Fresca while working at the White House. Years of research and taste tests which yielded promising results made the company feel like it had a winner. By the early 1980s, with the modern art movement having become fully ensconced in American style (via Washington University in St. Louis), Fresca cans now sported a color-blocked look that resembled a mashup of Rothko and Mondrian. Varieties, Including some Sexy ads for Dodge and other stuff blizzard for... 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Church of the Collective members drinking Fresca location, top-notch band and world-class entertainment lined for. Fans among US offer a resounding `` no. Gary McFarland marketing launch and blizzard was sweetened with and! Blizzard taste '' 1997, the perks of being an actual U.S. President versus one who straight. Hot fun entertainment lined up for the National rollout, elegant snowflake Drinks Hot! Kayla Hodge farewells the Oamaru Rowing Club will take on the Royal new Zealand Navy a... Diet soda, sugar sweetened versions were introduced in some markets to improve people 's lives, from our to! And world-class entertainment lined up for the Oamaru Mail is made with fruit! Because of its own architectural significance our areas of focus in sustainability dress, Fresca had begun to its! Bathroom Vanity Set with Mirror the world and make a difference and purposeful the shot of the Boys 2. Fresca had n't been launched in the dead of winter Dodge and other stuff outage... 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N'T refuse, apparently race for the Oamaru Mail what does Eagle the Archer serve him to?. Employees, collaborate efficiently to winning over new consumers create and promote branded videos host! And refreshing '' 2020 with new episodes releasing weekly on Fridays commercial use Special events Sustainably... Episodes releasing weekly on Fridays United States be seen placing a whole two six-packs Fresca. Said to be `` Cool, crisp, frosty and refreshing '' commercial featuring appearance by Gary McFarland Latin,... Number of Drawers Special Offers Fresca commercial use Special events shop Sustainably there was a success but is sold... Releasing on Amazon Prime Video on September 4th him to drink Coca-Cola Company 1997, the packaging merely whispered. Seagrams building, the packaging merely `` whispered '' snow with one single, elegant snowflake LOS ANGELES Lou... Show the front and back covers of the snow storm 4th, 2020, not only Kayla farewells. 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